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America’s high technology industry is centered in northern California. Known as Silicon Valley, it is a short drive from San Francisco Bay. Silicon Valley is home to Google, Apple and other industry leaders. But small technology companies, called start-ups, also can be found further south in and around the city of Los Angeles. Some people are now calling this area ‘Silicon Beach,’ a play on the name of Silicon Valley. The company VNTANA is one of the many technology start-ups near Los Angeles. It is based in the seaside community of Santa Monica. VNTANA creates holograms, or three-dimensional images, for education, marketing, and entertainment. The system is interactive, requiring communication between people and computers. It can produce ‘live’ remote appearances sometimes from faraway places and virtual, computer-aided, concerts. VNTANA makes use of its closeness to Hollywood, the home of America’s movie industry. Ben Conway works for the company. He says Silicon Valley is more concerned about technology, while Silicon Beach deals with entertainment. But there are different kinds of businesses in the technology sector. Matthew Goldman is with Wallaby Financial. His company advises people on which credit cards to use. They decide which one, based on interest rates and awards from the stores people visit. Silicon Beach is home to many hundreds of tech start-ups and the area continues to expand.
