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Farmers are increasingly using high-tech products to lower costs, increase crops, and add to their profits. But they are not just using high-tech machines. They also now employ services that gather information. The Finfrock family grows corn and soybeans on about 3,200 hectares in the central state of Illinois. They use agricultural technology. But, Shelley Finfrock says technology cannot control everything. She says weather is probably the most important part of farming and the least controllable. She says it affects every part of a farm including soil, animals that eat the crops and crop production. She says all these affect profits. The amount of rainfall can differ greatly from field to field on the Finfrock farm. The family’s farm is in five counties. Checking water levels and other conditions in such a large area takes a lot of travel time. So, for the past year, Ms. Finfrock has been testing an online service called “Climate Basic.” The service sends her a text message every morning. It tells her how much rain fell on her farms in the past 24 hours. It measures to the hundredths of a centimeter. Tristan D’Orgeval works at Climate Corporation, which developed the Climate Basic program. He says the company uses data from the National Weather Service and other sources. Climate Corporation released a more complex program called Climate Pro earlier this year. It helps farmers decide what to plant. It also advises farmers about when to use chemicals that improve growth or ones that kill insects. It can even provide profit predictions.
